Purpose-Driven Management

Finding what motivates your team, and connecting it to your company's mission.

People don't need purpose invented for them: they already have it. This workshop gives managers a practical method for uncovering what actually motivates someone — starting as early as the interview or onboarding and reinforced in every weekly one-on-one after that — plus a structure for connecting that personal motivation directly to your team's goals and mission. What you'll walk away with: • Motivation that isn't tied to salary or external rewards • A real understanding of how Gen Z actually works • Small shifts in language that create outsized results • Deeper connection with your team, without wasting time • Stronger retention Tools you'll practice: • Identifying personal and organizational meaning-values • Shaping work plans and tasks around those values • Building shared vocabulary and messaging for the team • Reading employee body language as real-time feedback Managers often face the same objections from employees, over and over. More often than not, those objections aren't really about the decision or the task — they're about how it was communicated. A different choice of words and tone in one-on-ones, meetings, and team conversations can turn a frustrated employee already job-hunting into one who's genuinely motivated.

About Gal Tzhayek:

Hard work and loyalty didn't disappear. They just require a different kind of leader.

Gal Tzhayek is an entrepreneur, keynote speaker, and author of No Suit Required. He treats building, managing, leading, and speaking as one continuous loop, not separate things. Over the past 12 years he has delivered more than 1,000 talks and written a book that has sold thousands of copies, all while founding and running companies that led their industries, generated over $25M in revenue, served tens of thousands of customers, and included a seven-figure exit. The businesses keep his talks honest, grounded in the actual problems managers deal with day to day. The stages return the favor: the best teams he meets while speaking hand him lessons he carries straight back into his own companies. His message is simple: a paycheck buys attendance, nothing more. Especially for the younger generations now filling your teams, giving a damn has to be earned. While managers relying on old practices keep complaining, the ones practicing authentic leadership get the best people the workforce has ever seen.

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